Make 2012 Your Most Successful Marketing Year Yet!

With mobile website opportunities available your business can reach millions of potential customers on the go. Whether they are searching for information on their Android, IPhone, IPad, E-reader or tablet. There is a chance that the first business they click on will be yours.

Search engine optimization will make the difference in whether their search results in your company’s information or your competitors. There are many ways to structure your mobile website and in many ways it will differ from your main site. Information will need to be more concise and streamlined (a Reader’s Digest version) so that potential customers don’t get frustrated with too much fluff and an abundance of links to click on in order to get to your contact information, pricing etc…

Take the time to update your information and prepare your site for its mobile cousin. It can be the difference in whether or not you get that next customer or client!

Take A Break from your Business Woes

“Exciting new novel, reality t.v. on a page!!!”

Unraveled is a story of a woman who bounces from one tumultuous relationship to another until she is pushed to the edge.  She spends an agonizing morning with her best friend Perry trying to battle out of a mess that one of her relationships has found her in.  It’s an up & down roller coaster ride of friendship, love, betrayal and murder that will take readers into the life of a woman living an alternative lifestyle but experiencing conventional emotional turmoil.

Unraveled guides you through Samantha Kent’s spirited life and many indiscretions. It keeps you on the edge with unpredictable twist and turns that has the reader wondering what else has Sam done and what cold calculating thing will she do next?

Available Now @:

www.barnesandnoble.com &  www.amazon.com

To leave your review on the official website click on cover or visit www.stevemarie.webs.com

Extra, Extra Read All About It!!!

**THE RELEASE**

News & Press Releases are important in promoting and marketing yourself, your business or your new product.

You can get your point across traditionally or with new technologically savvy methods.  Both are equally acceptable in today’s market.  One news or press release can be forwarded to millions of people via: fax, snail mail, email and social media venues.  

Take your time and create a release that answers the key questions that will provide you with pertinent information that will not only spark an interest but create a desire to get involved with your business or product.

Key Questions:

1.  “What is my intended message?”

2.  “Who is my intended audience?”

3.  “Why do they need this information?”

4.   “How will I  hold their attention?”

Spark an interest early, within the first two sentences your audience should be hooked.  The subsequent sentences (maximum of 15) will only back up the first two.

Good Luck!

Check back next week for the correct answer to the poll.

Self Promotion – Boost Your Ego.

The opportunity to promote yourself occurs at least, at a minimum:

5 TIMES A DAY

When encountering someone in person for the first time, each time you extend your hand and utter your name the opportunity to sell yourself is there, wide open for the taking.

Through email each time you correspond with someone the opportunity to add a link or a tagline is there.

Through phone conversations you can always squeeze in a question that pertains to your business skills.

• Do you read blogs?
• Really? I know a great one! (and then give them your info and tell them to check it out).

With confidence and practice, self promotion should become second nature.  Try adding 1 line to your introduction of yourself and then graduate to 2 lines as you get comfy!

1. Hello, I’m Stephanie Strickland.

2. I’m an author and technical writer.

3. I provide business solutions through writing techniques.

1,2, 3!  Now let the conversations begin!

 

Communication through Social Media

Today’s business communication methods are definitely more technologically based than they were just six months ago.  Where emails, interoffice memos and IMs once were the norm now are slowly becoming obsolete. Looking at the focus of how social media has trickled into business media is astounding. Now the major social media sites house job opportunities, business networking venues and a platform to promote yourself and your latest business venture (for free) through a simple post.  As expert social communicators, as we have all proven to be with our endless pokes, tweets, and updates we must be aware that not only are were reflecting who were are in every post but are judged by that 150 word rant on cheese, that insightful update on why your relationship status states “complicated”, let’s take a few minutes to differentiate between social and business and make a wise choice on whether or not we want our potential employer (or client for that matter) to know that your ex will never get you back because you caught them with your cousin.

Technical Writing Concepts

Does anyone have any thoughts on the technical writing concepts that need to be put into place for today’s startup business?  There are a variety of tactics that can be implemented that will get a business on its way.  Items like: professionally written policy and procedure manuals, employee handbooks, and internal instruction manuals will make the difference in how smoothly the first year of your company runs.   As a new business owner, taking the time to professionally establish a tone for your day-to-day processes and expectations  will definitely make a difference in the long run.  This practice works best at the inception of the business rather than once processes are already underway.  It is simpler to adjust a plan when needed than to create one once an issue has arisen.